“Boundless Plains to Share. Fulfilling Australia’s Agricultural Potential“ – A Tribute to the Australian Farming Community” is a major worldwide campaign based on a quality book, and delivery of knowledge about Australia’s strengths in the agribusiness and farming sectors through numerous channels—digital delivery, web, e-book, print, social media, continuing public relations, and others .
It is produced in total by One Mandate Group Pty Ltd, with its 30 year history of serving Australia, in itself and through its co-owned and associated companies.
It is the largest campaign ever conducted on Australia’s agricultural potential.
This is based on:
• Audience size – conservatively 1.5 million.
• Depth of knowledge, based on an authoritative and comprehensive book of approximately 300 pages (200,000 words), by over 50 well-known authors and commentators.
• Duration of active campaign, owing to our unique business/distribution model - 4-5 years or more. Our books are edited for long life and repeat reference.
• Our campaigns, especially through website, digital distribution and social media, take on a life of their own, as they become community forming and community driven. We are collectively building a strong, enduring Australian brand.
To read more about One Mandate Group’s history and activities, click here.